The Most Important Thing You Can Do Before Your Next Sales Call


Sounds simple, right? Just breathe. Almost sounds silly…of course you’re going to breathe.

But, before you head into that pitch, presentation or meeting – really breathe – focus on it. Spend a few minutes in silence, paying attention to your breath. Center yourself and focus.

Meditation does not need to involve a cushion, incense, candles and chanting. Taking a few minutes before you get out of your car or before you dial the phone can make all the difference in the world. Here’s something that works for me:

  • Put both feet on the floor
  • Sit upright but not too rigid. The most important thing is to keep your back straight
  • Place your hands on your lap. Rest them on your thighs or fold them
  • Imagine a tiny string is pulling your head up to the ceiling. This posture – back straight and upright – should feel natural and not forced
  • Close your eyes or keep them half open with your gaze at a forty-five degree angle
  • Pay close attention to your breath. Feel your chest rise and fall with each breath. Stay focused on this as long as you can but don’t get frustrated if your mind starts to wander (it will)
  • Count the breaths if that helps you stay focused

Try this for five minutes. I don’t know if it will work for you but I’m often amazed at what a difference it makes. Hopefully you’ll start that sales call more focused, aware and in the moment.

Here’s my view during those few minutes of meditation before a meeting…


One thought on “The Most Important Thing You Can Do Before Your Next Sales Call

  1. Pingback: Get Rid of Fear Itself | Selling Water By The River

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